Google adsense introduce new AdSense Custom search Ads:
If you want to focus search based website or blog, for example, if your users are looking for jobs, travel, products, or local businesses — the ads you display can now be targeted to the same search query you use to return results. This gives more relevant ads for users, more revenue for publishers, and better value to advertisers.
Monetize your search results pages like Google. Just add a few lines of code; then custom search can match their highly targeted ads with users search results. Easy to control the look and feel, for deliver the ads. When users click ads in custom search page, publishers earn revenue. Don’t wait Apply for Custom Search Ads toda y for New users .
If you have already been contacted by an AdSense representative, get started!
Easy to customize your custom search page, For example you customize the shape, size, number, and color of the ads to match your existing real estate search results. Custom Search Ads fit your layouts, not the other way around.
For example when users search for ‘Java Programming Work in LA’ or ‘Teaching Jobs in Denver’ you can now use the same query to deliver the right ads to every job seeker. This means more relevant ads for your users and more revenue for you.
Get more information about custom Search ads from inside adsense blog.