Among millions of add-on, AdBlock Plus is a popular tool available as an extension for different browsers that allows user to block unwanted advertising web sites using filters and probably many of you may know. Well, today announced that they allow ads that are “acceptable” in its new version.

adblock plus addon for all browser Browse your favoriate site faster with AdBlock Plus and allows ads to display

What is an advertisement consider acceptable? Well basically refer to the ads that are not considered disturbing, following a series of rules from adblock plus:

That are images (no gifs, flash)

Preferably consisting of text only

Containing at most one script

Have to respect the privacy of users

This option comes enabled by default so that your users want to have completely restricted the ads will have to disable it before.

The decision may have taken a lot of talk but if you look at the merits of the case may be a good decision, provided that those rules. There has always been criticized by blocking web pages of ads, though many of them understand that it is a user’s decision-and makes them less a part of income. But according to one of the developers of this tool only a quarter of users completely rejects advertising.

However the decision may be somewhat controversial because they themselves will decide what type of advertising is acceptable and what is not, although it is true that the end user can always disable this option. Also interestingly in light of these rules produces ads that certain services will benefit more than others, such as Google AdSense or the like. Were you able to Google influence this decision? It is often said that to think evil and you will succeed, see what happens in this case.